CB BLOG – Apr 6 – Quantcast is a web analytics service that competes with the likes of Compete.com, Hitwise and to some extent comScore. Quantcast also allows sites to volunteer to have their data pulled directly. So sites can elect to give Quantcast the keys to their server metrics. The following dating sites are quantified:
Speeddate
OkCupid
eHarmony
Zoosk
Quantcast offers the following reports:
1. Traffic report – cookies, impressions, page views
2. Demographics report – gender, age, children per household, education status and income levels.
3. Audience Also Likes – what properties people also engage with
4. Traffic Frequency – addicts vs regulars vs passers by
5. Business Data – do people visit from home or work?
Based on those reports we can say that 57% of US eHarmony visitors are females. eHarmony attracts people 35 +, mainly Caucasian with no kids. 1% of eHarmony's audience visit the site daily and account for 35% of all visits. 37% are regulars and account for 48% of all eHarmony visits.
See full article at CourtlandBrooks Blog
Great tool.
Great tool.