O'REILLY MEDIA – June 13 – OkCupid is a free dating site with 7M users. The site’s blog, OkTrends, mines data from those users to tackle important subjects like “The REAL ‘stuff white people like’.” OKCupid was founded by four Harvard-educated mathematicians. “A lot of other dating sites are based on psychology,” said CEO Sam Yagan. "We think that dating is a problem to be solved using data and analytics. There is no magic formula that can help everyone to find love.” OkCupid works by having users state basic preferences and answering questions like “Is it wrong to spank a child who’s been bad?” Users are matched based on the overlap of their answers and how important each question is to both users.
by Ciara Byrne
See full article at Forbes
Mark Brooks: Psychology works it way into those equations. eHarmony is taking the high road, while OKCupid takes the low road. Shrink-rappers vs Quant-tappers.