MEDIANAMA – June 16 – DesiSpark.com has been launched as a free online matrimonial portal. The pitch which DesiSpark makes in its press release is that it is trying to end India’s Matrimony Monopoly, highlighting a key differentiator is that compared to the others, it is free. Can a free service matrimonial disrupt existing paid businesses? Probably not. It is key for matrimonial services to be able to put a certain barrier to entry for contacting prospective partners, else they will be over-run with non-serious solicitations. In fact, there’s a market for a higher barrier to entry, which has seen the launch of Elite Matrimony.
by Nikhil Pahwa
See full article at Medianama
Many users in India simply don’t have the payment means for idating. They don’t have a credit/debit card, but have access to a computer. DesiSpark will appeal to them.
Many users in India simply don’t have the payment means for idating. They don’t have a credit/debit card, but have access to a computer. DesiSpark will appeal to them.