INTERNET DATING SCIENCE – June 2 – Internet Dating Science is a new service by Courtland Brooks. We take the best academic papers and summarize them in plain English so you can improve your idating site, and help your users make better connections. Here is our first summary:
Study: The Social Demography Of Internet Dating In The United States
Authors: Jessica Sautter, Rebecca Tippett and S.Philip Morgan all of Duke University
In 1999 2% of American singles had used idating, 25% by 2002 and the business had grown to $304M a year. The industry passed $1 billion in 2008 and will grow 10% through 2013. In 1970 40% of U.S. women and 35% of men were single. In 2003 48% of men and 45% of women were single. Higher income, and higher educated Americans are more likely to be single. Divorcees are most likely to be internet daters.
Mark Brooks: Based on this information, you should:
1. Target your ad spends at internet power users who use multiple services and activities on portals.
2. Target your social network advertising at people who have friends who have mentioned internet dating.
3. Survey users when they leave your service to find out why they are leaving, and if they are happy.
Very good information! Do research and get to know a potential target and their needs it’s what everybody should always do.
Very good information! Do research and get to know a potential target and their needs it’s what everybody should always do.