Boost Facebook App Adoption Using Personal Messages
Posted on July 8, 2011
RAGAN – July 7 - Facebook users are more likely to use a brand's Facebook app if they find out about it through private messages and newsfeed posts, a recent Massachusetts Institute of Technology study found. Viral strategies are 10 times more likely to bring in new users than banner ads and twice as effective as emails. MIT professors Sinan Aral and Dylan Walker offered an entertainment app to random samples of users. Some users got a version of the app that used "passive" messaging—that is, the app posted messages to users' Facebook walls every time they used it. The passive version led to 246% higher user adoption compared with a version that sent no automatic messages, but were 7% less active with the product.
This kind of seems like a no-brainer if anyone has watched the growth of any of the social games on Facebook.
This kind of seems like a no-brainer if anyone has watched the growth of any of the social games on Facebook.