EHARMONY ADVICE – July 10 – eHarmony has sold its wedding and parenting websites, ProjectWedding.com, Weddingbee.com, and JustMommies.com. The sale allows the company to concentrate its efforts on growing its core relationship services, eHarmony, Jazzed and Compatible Partners domestically and internationally. Project Wedding, a free wedding planning resource, was acquired by WeddingWire, a leading wedding technology company. Since March 2010, WeddingWire has powered Project Wedding’s local vendor directories and vendor reviews. Weddingbee and Just Mommies, a top wedding blog and parenting community, were acquired by Internet Brands, which maintains a portfolio of more than 100 websites.
by Becky Teraoka
The full article was originally published at eHarmony Advice, but is no longer available.
eHarmony is the business of bringing people together. They could also have been in the subsequent and complimentary businesses of weddings and ‘keeping people together’ and ‘keeping families strong.’ They’re sticking to their knitting, and have realized that these businesses are quite different from the matchmaking business.
Still, it would be nice to see idating companies taking more interest in end-to-end services. Once you’ve hooked people up. Then what?
You have a customer, someone that loves what you just did for them. Then what? Nada? That’s a shame. A lost opportunity to build a tighter relationship with them.
eHarmony is the business of bringing people together. They could also have been in the subsequent and complimentary businesses of weddings and ‘keeping people together’ and ‘keeping families strong.’ They’re sticking to their knitting, and have realized that these businesses are quite different from the matchmaking business.
Still, it would be nice to see idating companies taking more interest in end-to-end services. Once you’ve hooked people up. Then what?
You have a customer, someone that loves what you just did for them. Then what? Nada? That’s a shame. A lost opportunity to build a tighter relationship with them.