READ WRITE WEB – July 25 - OKCupid is well known for its data analysis. On average, says OKCupid's CTO Tom Quisel, active users have answered ~3K questions; they've hidden the profiles of several thousand users they aren't interested in; they've voted for ~4K profiles. All that data is in addition to users' personal demographic data and preferences, as well as their site usage information (how often they log in, how often they respond to messages and so on). All that data makes a simple search for a list of potential matches quite complex. In fact, says Quisel, it can take 13 billion seeks in order to load one page of results.
by Audrey Watters
The full article was originally published at ReadWriteWeb, but is no longer available.
Dating sites are becoming more sophisticated now, and incredible improvements in computing power are resulting in dating sites improving their matchmaking in leaps and bounds.
The top dating site in the USA (see http://www.onlinepersonalswatch.com/news/internet_dating_rankings.html), Plentyoffish is using behavioral matchmaking to observe what users really want, and give it to them.
(Full Disclosure: Plentyoffish is a client of Courtland Brooks)
Dating sites are becoming more sophisticated now, and incredible improvements in computing power are resulting in dating sites improving their matchmaking in leaps and bounds.
The top dating site in the USA (see http://www.onlinepersonalswatch.com/news/internet_dating_rankings.html), Plentyoffish is using behavioral matchmaking to observe what users really want, and give it to them.
(Full Disclosure: Plentyoffish is a client of Courtland Brooks)