THE MOTLEY FOOL – July 5 – Jiayuan, China's largest online dating platform, has been on a watchlist ever since it went public early last month. The company currently captures 44% of all online dating spending in China. The business model is focused on microtransactions – charging for messaging or "poking" other profiles – rather than on subscriptions. With ~900K active paying accounts right now, Jiayuan still has room to go in a country with 242M individuals between the ages of 20 and 34.
by Sean Sun
See full article at The Motley Fool
In many ways, the Chinese idating market is ahead of the Western idating model. Western sites can learn from their monetization methods.
In many ways, the Chinese idating market is ahead of the Western idating model. Western sites can learn from their monetization methods.