WSJ – July 5 – Chinese online dating market is expanding fast. According to Oppenheimer & Co., there were 19M visitors to Chinese dating sites in 2010, only a fraction of the estimated 156M single adult Internet users. That number is expected to increase to 60M by 2015. Market leader Jiayuan, which claims 44% of sector revenue, operates a fee-for-results model. Second- and third-place rivals Zhenai and Baihe require an upfront fee or provide a personality matching service. Internet consultancy iResearch projects total revenue from China's online dating will expand from $74M in 2010 to $290M in 2015.
by Tom Orlik
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China is one of the hottest internet dating markets on the planet right now. The impediments to growth have been 1. the lack of credit cards in China, and 2. the unwillingness of users to go on recurring billing programs.
China is one of the hottest internet dating markets on the planet right now. The impediments to growth have been 1. the lack of credit cards in China, and 2. the unwillingness of users to go on recurring billing programs.