CABLE FAX – Aug 16 - To promote its new show "Most Eligible Dallas", which follows a group of singles as they navigate the Texas dating scene, Bravo teamed up with OkCupid to expand its marketing reach. Bravo is not the first network OKCupid has partnered with. The site ran a promotion in July for Investigation Discovery's "Who the Bleep Did I Marry" with custom content and first-date Q&As posed to users. But Bravo is the first to integrate characters into the search engine.
by Kaylee Hultgren
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Mark Brooks: Endemol and 51Minds are the companies to speak to if you'd like to sponsor a reality TV show.