DIVINE CAROLINE – Aug 3 - Last month, OKCupid began beta testing GPS-based features on its mobile app that will allow members to broadcast when they’re in the mood to mingle, to suggest activities, and to notify nearby matches that they’d like to meet up. The idea has already taken hold in the gay community thanks to Grindr, a mobile app that specifically targets gay and alerts users when other Grindrers are nearby. Many, including Grindr founder Joel Simkhai, were skeptical that such a product would translate well with women. Women obviously want to see someone that they might find attractive, but they need to know more than that. OKCupid narrows the pool of potentially strange strangers by sending out notifications and broadcasts to best matches based on the lengthy personality survey each member fills out upon joining the site.
The full article was originally published at Divine Caroline, but is no longer available.
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