INDEPENDENT.CO.UK – Aug 28 – MySingleFriend, an online dating website founded by the television presenter Sarah Beeny, has been put up for sale for up to £15M. First-round bids of between £10M and £15M were submitted earlier this month, primarily by rival online dating businesses, but some private equity firms are also interested. The site is unique in that subscribers must nominate a friend who will write a description of them – which, unlike other dating sites, means that a user's profile features both their own words and those of their friend. My Single Friend attracts 9K new singles a month from across the UK. It is on track to make underlying profits of about £1.5M this year.
by James Thompson
See full article at Independent.co.uk
See all posts on MySingleFriend

According to Alexa this site ranks as the 2,200th most trafficed site in the UK. Not bad. But probably not worth 15 million, unless Sarah signs a very favorable long term agreement to be a spokesperson.
http://www.alexa.com/siteinfo/mysinglefriend.com#
According to Alexa this site ranks as the 2,200th most trafficed site in the UK. Not bad. But probably not worth 15 million, unless Sarah signs a very favorable long term agreement to be a spokesperson.
http://www.alexa.com/siteinfo/mysinglefriend.com#