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The Psychology of Online Dating

Posted on August 18, 2011

Eharmony-logo WSJ – Aug 17 – Online dating can expand the pool of prospects and the technology itself can be used in ways to find better relationships, according to Gian Gonzaga, the senior director of R&D at eHarmony. Previous research has shown that when there are endless choices, it is more likely that people get overwhelmed and pick nothing at all. So eHarmony doesn’t match you with every single potential compatible person, but rather the ideal number of right matches that will get you to talk to the greatest number of them, says Gonzaga.

by Shirley S. Wang
See full article at WSJ

See all posts on eHarmony

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2 thoughts on “The Psychology of Online Dating”

  1. Unknown's avatar Mark Brooks says:
    August 22, 2011 at 5:51 pm

    So what they’re saying is, the more people you talk to, the more people they will send you. Many idaters leave their memberships running while they’re actively dating. If they go radio silent and unresponsive, many dating sites will ratchet back the number of matches they get via email until they become more responsive.

    Reply
  2. Unknown's avatar Mark Brooks says:
    August 22, 2011 at 5:51 pm

    So what they’re saying is, the more people you talk to, the more people they will send you. Many idaters leave their memberships running while they’re actively dating. If they go radio silent and unresponsive, many dating sites will ratchet back the number of matches they get via email until they become more responsive.

    Reply

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