CANOE.CA – Sep 25 - According to a Leger Marketing survey conducted on behalf of QMI Agency, one quarter of Canadians participate in online dating, including 36% of Canadians between 18 and 34. Kate Bilenki, director of love at PlentyOfFish, the free dating site with ~33M registered users worldwide, said the site’s membership has increased 40% over the last two years. Bilenki said POF is responsible for ~1M relationships per year, and 300K of those result in marriage.
by Sheena Goodyear
The full article was originally published at Canoe.ca, but is no longer available.
If POF are responsible for generating 300,000 weddings each year, surely there’s an opportunity for an add-on business there.
If POF are responsible for generating 300,000 weddings each year, surely there’s an opportunity for an add-on business there.