INTERNET DATING SCIENCE – Oct 10 - Internet Dating Science, a new service by Courtland Brooks, summarizes the best academic papers so you can improve your idating site, and help users make better connections.
Study: Me, My Spouse and the Internet. A Global Shift in the Social Relationships of Networked Individuals: Meeting and Dating Online comes of Age
Authors: Bernie Hogan, Nai Li and William H. Dutton, Oxford Internet Institute
This report shows that older couples are more likely to meet online than younger couples and that whilst more couples are meeting online they are not necessarily meeting on dating websites. Social networks and chat rooms play a big role in finding relationships.
Tom Lalor: Based on this information, you should:
- Be aware of the market for older people.
- Encourage potential customers to sample your site, and encourage existing users to recommend it to friends.
- Be aware of the increasing role that social networks are playing.
- Consider positioning your brand as more of an adjunct to a busy person’s life, rather than the ‘one and only’ place to find love online.