NEW YORK DAILY NEWS – Dec 25 - “From Dec. 26 to Feb. 14 is our busiest season,” says Whitney Casey, Match.com’s relationship expert. “New Year’s Eve is such a big deal because it’s a new beginning,” she explains. “If you’ve had a bad time dating last year, there’s just so much optimism in the air for the new one.” Plentyoffish.com reports a 15% jump in signups for its free dating site this time of year, coupled with a 20% spike in activity from current users, “many of whom are looking for a date for New Year’s Eve,” says rep Shannon Smith.
by Nicole Lyn Pesce
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To temper the hype, lets remember that this traffic increase is also because they increase their advertising budgets quite a bit. Whether or not this is the primary reason for the increase, I’m not sure, but it has a lot to do with it.
To temper the hype, lets remember that this traffic increase is also because they increase their advertising budgets quite a bit. Whether or not this is the primary reason for the increase, I’m not sure, but it has a lot to do with it.