BLACK BOOK – Dec 11 - With 11M members and counting (a new member every 6.5 seconds), the
AshleyMadison website is hard to discredit.
Q: What’s your male-to-female ratio?
A: In what I call Viagra generation of 50 years old and older, the ratio is probably four men to every woman. 30 and under, it’s one to one.
Q: You think the obstacle to growing your membership is purely based on your access to a new audience via advertising channels?
A: Absolutely. I didn’t create infidelity, and it happens. I can’t convince people to be unfaithful. What I can convince them is, if they decide to have an affair, not to do it in the workplace, not to do it on a singles site, not to do it on Facebook. To do it on Ashley Madison.
Q: Of those 11M members, how many are paying?
A: Fair question. Almost 95% of people who purchase credits end up being men. So to answer your question, 6-7M people have purchased credits.
Q: You also “guarantee” your affairs. Do you get a lot of requests for refunds?
A: Eleven in the history of Ashley Madison.
Q: You also offer same-sex connections. Are you seeing material numbers there?
A: We have 350K women who are married seeking relationships with other women, and ~250K men seeking relationships with other men.
Q: Your reaction to finding out your wife had an affair, is 'you'd be devastated.' Is your philosophy of affairs "what you don’t know won’t hurt you"?
A: You have to believe in free will and that inanimate objects don’t cause people to do things. We get divorced more often than we stay together. When it comes to marriage, we have a broken paradigm. We tell people that you should be monogamous, and we have to be like this, but we mostly fail at it, and we find these couples who have the courage to talk about it, changing their lives, getting into open marriages — and their divorce rate plummets.
The full article was originally published at Blackbook Magazine, but is no longer available.
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WEBWIRE – Dec 13 – The iDate Dating Industry SuperConference on January 23-25, 2012 will now include a post conference on January 26. The post conference session will be in 2 parts:
