WLD – Dec 28 – With the mobile market worth an estimated £152 Billion in 2011, the world of mobile is big business. Mobile traffic is plentiful and relatively cheap. cquisition cost is up to 50% lower through mobile than desktop channels and WLD has found that 16% of their traffic is already accessed through handheld devices, even without a dedicated mobile platform. The mobile platform features are:
- A multi-button dashboard
- Dynamic member profile view
- Local member search – using the mobile device’s built in geo-location
- Advanced search functionality
- The ability to upgrade to full membership to get the best experience from the mobile site
- Accepts all common debit/credit cards
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