OPW – Jan 17 – Our Courtland Brooks analyst reviewed the top payment providers, mobile payment and alternative payment providers that the dating industry are using. Email me at mark@courtlandbrooks.com for a copy. Here's why you should consider using a prepaid card payment system.- Very easy for users to use.
- Some consumers prefer to pay with cash.
- They like to control their spending
- They want to avoid falling into debt
- They don’t want to incur finance or late charges
- They don’t have a credit card
- They are afraid of identity theft
- There are no fees
- They fear losing track of recurring payments
- They don't trust an online merchant
Courtland Brooks works with PaySafeCard (Interview with Neil Steinhardt, GM North America) which we believe to be best in class and nicely differentiated against their competition.
Read the full post at Courtland Brooks blog
(Disclosure: Optimal Payments and PaySafeCard are clients of Courtland Brooks)
