BUSINESS WIRE – Feb 7 – The survey's highlights include:
— Valentine's Day remains a moneymaker with 60% of people saying they plan on spending the same amount of money that they did last year.
— 82% of people saying they would like an "experience" for Valentine's Day rather than a gift.
— 40% of men and 41% of women view it as an opportunity to do something romantic
— ~70% of people wouldn't mind going on a blind or first date
Methodology: This study was conducted online within the US by uSamp on January 25, 2012 among 730 respondents aged 25-55 who are single or divorced.
The full article was originally published at Market Watch, but is no longer available.