OPW – Feb 14 – I just took a look at the new pre-event session on mobile dating and was suitably impressed. Four mobile marketing gurus will present on…
- Unique ways to increase mobile downloads
- Methods to improve mobile customer conversion, retention and activity
- How to increase mobile clicks to leads / profile registration
- Common pitfalls and excessive marketing costs to avoid
- SMS Marketing Strategies for dating
- PPC and SEM marketing strategies specific to mobile dating
- Which mobile markets are viable and which are not
- Metrics for mobile dating
- Methods to monitor cost effectiveness of mobile advertising
I see this session as absolutely essential if you're offering a mobile dating product. See http://www.internetdatingconference.com/2012/LA/topic-advanced-dating-pre-event.htm.