BLOOMBERG – Feb 13 – Every time dating sties are successful, they lose two customers. Shayan Zadeh and Alex Mehr think they have a solution. They're the co-founders and co-CEOs of Zoosk. They have been thinking of ways to spur growth by becoming more like LinkedIn, a hub for job seekers that's also a destination for people not actively looking for a new gig. This month, Zoosk will begin offering features to keep happy couples engaged with the site. These include anniversary gift ideas, digital scrapbooks, restaurant discounts and relationship advice from experts. Most of the extra features will be free to Zoosk couples who keep their profiles active. Zoosk became profitable in the fourth quarter and revenue surpassed $90M last year, according to Zadeh.
Happy members say nice things. So losing members isn’t necessarily a bad thing. If users have a decent experience when cancelling, and using a dating site, they’ll return. About 15% return within 18 months anyway.
Happy members say nice things. So losing members isn’t necessarily a bad thing. If users have a decent experience when cancelling, and using a dating site, they’ll return. About 15% return within 18 months anyway.