IT BUSINESS – Feb 14 – Plentyoffish has released a white paper indicating that its social media dating formula may be more effective at hooking you up than the matchmaking algorithms employed by other dating sites. “Traditional online dating sites provide a very linear and singular experience,” said Mark Brooks, principal analyst of Courtland Brooks, a media relations and marketing company that does work with POF. Brooks released a whitepaper titled What is Social Dating? Courtland Brooks released a graph showing that feature-for-feature it outguns both Match.com and eHarmony. Brooks said the process of making users browse through numerous profiles based on specific criteria with the intent of finding a potential date or partner is too time consuming and requires “significant commitment.” With most online dating systems, he said, users have to create profiles to “sell” themselves to others. “This leads to misleading information or a frustrating experience.” On the other hand the social networking focus such as that employed by POF offers a “more relaxed environment,” Brooks said.” Social networking is very much centered around activities and interest, which give excellent representation of who a person really is.” Brooks also pointed to as study authored by Dr. Eli Finkel, associate professor of social psychology at Northwestern University, in New York, who pointed to several “pitfalls” of online dating. “To date, there is no compelling evidence that any online dating matching algorithm actually works,” Finkel said in statement. “Our report concludes that that it is unlikely that algorithms can work, even in principle, given the limitations of matching procedures that these sites use.”
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That article was poorly written. Your white label dating checklist doesn’t even mention POF, does it?How does the $500 million Match get outgunned by the $30 million POF? I don’t see any social networking features on POF. How is POF that relaxing? Not trying to be too difficult here, but I don’t understand this article or how POF is social. Please clue me in.
Of course people need to create a profile and sell themselves. I sure don’t want to rely only on an algorithm. Everyone needs a profile of some sort.
Glad to see the industry catching up to what I’ve been saying since at least 2007 about the power of social graph and our tastes, preferences and personality traits as exhibited by Facebook. Interesting to watch startups get the whole “friends matching friends” feature wrong, time and time again. Someone will nail it, and its probably not going to be Match.
Its an advertising based industry, friends matching friends, or any other feature-based site won’t work without a $10 million ad spend budget. Just ask HowAboutWe and Zoosk.
That article was poorly written. Your white label dating checklist doesn’t even mention POF, does it?How does the $500 million Match get outgunned by the $30 million POF? I don’t see any social networking features on POF. How is POF that relaxing? Not trying to be too difficult here, but I don’t understand this article or how POF is social. Please clue me in.
Of course people need to create a profile and sell themselves. I sure don’t want to rely only on an algorithm. Everyone needs a profile of some sort.
Glad to see the industry catching up to what I’ve been saying since at least 2007 about the power of social graph and our tastes, preferences and personality traits as exhibited by Facebook. Interesting to watch startups get the whole “friends matching friends” feature wrong, time and time again. Someone will nail it, and its probably not going to be Match.
Its an advertising based industry, friends matching friends, or any other feature-based site won’t work without a $10 million ad spend budget. Just ask HowAboutWe and Zoosk.