VANCOUVER OBSERVER – May 4 – Canadians have experienced a major increase in online dating popularity over the past few years. With Canadians spending 74 minutes online per day, and 81 minutes a day on mobile aps, it's no surprise that people would turn to the Internet as a dating tool. POF claims a 40%t increase in membership holders over the past two year and 33M registered users. "The fear of initial rejection isn't as great when you don't have to see someone face to face," Rebecca Liu said about her experience with Match.com. Liu explained that she gave online dating a try because of a lack of dating resources in the analog world. Many find workplace romances taboo. Approaching a cute guy or girl at the library is almost more likely to creep people out than get them interested. Dating online is refreshing because it gives you an avenue to meet people outside your daily routines.
by Jessica Kalbfleisch
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Match and POF are the two giants in the dating field now. The usership of POF in Canada is huge, and gives an indication prospects for POF in other parts of the world. (Disclosure: POF is a long term client of Courtland Brooks)
Match and POF are the two giants in the dating field now. The usership of POF in Canada is huge, and gives an indication prospects for POF in other parts of the world. (Disclosure: POF is a long term client of Courtland Brooks)