TECH CRUNCH – May 4 – Where Facebook concentrated on linking up with existing friends and friends of friends, Badoo was oriented towards you meeting new people all the time, and for others to push themselves out there. That gave it an obvious flirtatious feel. Currently on 150M users, Badoo is one of the top five social networks globally according to comScore, and its growth is being significantly powered by mobile (iPhone, Android, BlackBerry and WAP worldwide). In the U.S. market it’s seeing more new registrations on mobile than on Web, with 68% of new users coming to the site via mobile over the past six months. Mobile usage has grown by 100% since November 2011, and Badoo says is it more than doubling mobile revenues. Badoo has seen over 60% growth YOY with 35M active users per month worldwide, adding 150K new users a day. Badoo is still in profit and has an annual run rate of $150M.
by Mike Butcher
See full article at Tech Crunch
This post also appears on SocialNetworkingWatch.
Mobile dating and friends-making is a major phenomenon long overdue. Most dating sites with good apps are blown away by the growth in usage.
Mobile dating and friends-making is a major phenomenon long overdue. Most dating sites with good apps are blown away by the growth in usage.