INTERNET RETAILER – June 10 – Observers can tell a lot about a person from their online dating profile, Sam Yagan, co-founder and CEO of OKCupid told attendees this week at the Internet Retailer 2012 Conference and Exhibition. “Our brand was built on our data,” Yagan said. OKCupid has demographic, psychographic, lifestyle and consumption data. That’s why a large, unnamed retailer contacted OKCupid to try and learn more about its customers, Yagan said. Retailers can use OKCupid’s model to determine what a shopper wants, not, however, by what she says she wants, but by her actions. Older women, he said, are more positive and have more self-confidence. They also enjoy sex more and are interested in casual sex more than younger women. Women who like the taste of beer are more willing to have sex on the first date.
by Katie Deatsch
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