BOSTINNO – June 13 – OkCupid is famous for making the most of its users’ data, whether to analyze on its OkTrends blog or to make money. OkCupid used nine different tracking companies and ad networks to obtain information about its visitors. These trackers aren’t a part of OkCupid: they’re independent third parties mining user data like clicks, ad views, pages visited, and time spent viewing a particular profile. Even if you delete information from your profile or account, OkCupid states that “we may keep such information archived indefinitely.” After digging into OkCupid’s Privacy Policy, we learned that they say that “third parties” and “service providers” can access members’ personal information in order to “direct and display specific advertisements” to them. Match.com, IAC, and all of IAC’s properties may now access all of OkCupid’s user information.
by Sarah Downey
See full article at Bostinno
If this makes the advertising more relevant, why not? Its a service to the user, and helps keep OKCupid free (largely).
If this makes the advertising more relevant, why not? Its a service to the user, and helps keep OKCupid free (largely).