WLD BLOG – July 27 – Australia is 50 times the size of the UK. Aus is well connected, with 17M online (80% of population) and 18M mobile subscribers. Australia has a mature and developed online dating market with lots of established local dating brands. 62% of Australians are stating that they ‘have used or are considering using online dating sites’. The arrival of new dating sites lead to a +30% YOY rise in dating search queries in Q1 2012. WhiteLabelDating.com claims 1200% YOY revenue and members increase in Australia.
Month: July 2012
Is Manhunt Selling Your Sexual Orientation?
EDGE – July 25 – Online Buddies, the parent company of Manhunt.net, has launched an ad agency to help digital marketers reach Manhunt users after they’ve logged off. Men visiting Manhunt are automatically tagged as gay. Manhunt is calling its new advertising offshoot Gay Audience. Its website states its purpose: to allow advertisers to reach gay men beyond websites offering gay-related content. The company boasts that an ad agency can reach men when they’re visiting a mainstream website such as Huffington Post using a retargeting technology called "audience extension." The 2012 Berkeley Privacy Census revealed that tracking consumers across the Web is increasing dramatically. Of the 25K most popular websites in the study, almost 90% dropped cookies. Online Buddies CFO Richard Scott said that he considers this type of retargeting fairly standard offering among large websites.
Mobile Dating Market In Germany
OPW – July 25 – In addition to Singleboersen-vergleich.de annual study about "Online Dating Market in Europe", their daughter portal Dating-vergleich.de published the first Mobile dating study of German market.
Here are the most interesting facts from the study:
- Out of 11.5M German singles, 1M uses Smartphones for dating and flirting.
- Mobile dating is attracting young demographic (16 – 35 years).
- Badoo and Lovoo are the most popular mobile dating apps, followed by Friendscout24.
- Direct revenue coming from mobile dating in Germany reached 25M Euro in 2011. That represents 10% of the online dating revenue. The mobile dating is expected to grow at least 30% in 2012.
Match.com Reports Q2 2012 Revenue
Meetic Results For The 1st Half Of 2012
4TRADERS – July 25 – Meetic's revenue for the 1st half of 2012 is 82M Eur. The number of subscribers decreased 13.2% to 733,158. Net profit for the 1st half of 2012 came to 11.9M Eur giving a net margin of 14.6%, compared to 6.5% for the 1st half of 2011.
Lunch Actually Plays Cupid To Wealthy Singles
THE STRAITS TIMES – July 25 – Lunch Actually, the high-end matchmaking service, is on the expansion path. It has built up annual revenue to S$1 million ($793K) in eight years and head count to about 30. It recently launched Lunch Actually Platinum. The premium matchmaking service targets people earning more than $397K a year. Lunch Actually has also partnered with MeetnLunch.com, a matchmaking and online dating service in Thailand.
by Yunita Ong
The full article was originally published at The Jakarta Post, but is no longer available.
Match.com Survey Reveals Singles’ Dating Behaviors
PR NEWSWIRE – July 24 – Match.com surveyed ~3,000 singles across six countries, including the U.S., France, U.K., Australia, Japan and Canada to learn more about each nation's particular dating norms and beliefs. See the infographic. 76% of U.S. singles have gone on two or more dates in the last year, followed by Canada (70%) and the U.K. (68%). Australia and Japan came in last place at 47%, showing singles in these two countries focus on quality over quantity in dating. Aussies are the most likely to kiss on the first date, while the French take their time. Japanese ladies take the gold for the highest percentage (16%) of women who said they pay the tab on a date all the time, with Australia, France, U.K. and U.S. ladies all lagging behind in second place at 4%.
The full article was originally published at MarketWatch, but is no longer available.
MeetMe To Speak At The Social Discovery Conference
MARKETWIRE – July 24 – MeetMe, the public market leader for social discovery, will present at the SocialDiscovery.org conference on August 6-7, 2012 in San Francisco. Geoff Cook, COO and President will cover people discovery and the opportunity to build a mass market brand for meeting new people by engineering serendipity. Social discovery has emerged as the latest trend in social media and social networking, as users join networks to find people, places and things based on their specific interests.
The full article was originally published at MarketWatch, but is no longer available.
Cupid Ties The Knot With French Peer
THE SCOTSMAN – July 24 – Cupid has bought French peer Assistance Genie Logiciel (AGL) from private equity fund Financiere PES for €3.7M (£2.9M). AGL’s 25 staff in Paris run three websites, two of which – Amour.com and SeRencontrer.com – follow traditional models, while the third, Ulla.com, is “somewhat racier”, analysts said. Cupid does not disclose revenue by country but it is estimated that the revenue run-rate in France prior to today’s acquisition was ~€6M.”
by Peter Ranscombe
See full article at The Scotsman
This post also appears on InternetDatingInvestments.