EXAMINER – Aug 15 – Match.com Stir events are a series of offline social events for singles, where members of the Match.com database get invited to mixers in a variety of cities. The last one was held at the Ocean Club in Hermosa Beach, CA. Pulling from Match.com’s large database of members, singles were allowed to invite up to three of their friends to create a social dating experience. Match has also incorporated mobile into the activities by sending a text reminder about their Stir event the day before and asking members to check in while at the event. Match recently organized a cooking class at the Grove in Los Angeles.
by Julie Spira
See full article at Examiner
Mark Brooks: Events are a double edged sword. Dating sites must produce quality events for them to have a positive effect on their brands. OK events just don't cut it. Match ran Matchlive.com several years back and pulled the plug on it undoubtedly because they realized this. Now they have simplified their event formats and have made them free and low cost. They're proliferating their brand by spawning good events. Good move, I think. A long time coming, but a good move.