REUTERS – Aug 10 – Match.com won the dismissal of most of a lawsuit that contended the company duped consumers into believing it had millions of subscribers when more than half were inactive, fake or scammers. U.S. District Judge Sam Lindsay ruled that Match.com had not breached its user agreements, finding the pacts do not require it to remove dormant or inaccurate profiles. The lawsuit, which had sought class-action status on behalf of Match.com subscribers, was filed in 2010 by several users of the site. Other dating sites also have faced similar consumer lawsuits. In 2007, Yahoo agreed to pay $4M to settle a lawsuit accusing it of allowing fake profiles from people not interested in using the site for dating.
by Nate Raymond
The full article was originally published at Orlando Sentinel, but is no longer available.
Mark Brooks: I'm sure over 20% of former paying members on Match come live again within 18 months of leaving. The problem is, Match can't be sure which 20% will pay again.