HERALD SUN – Sep 14 – Since Ashley Madison launched in Australia in 2010, it has grown to 500K Australian members, 40% of them female. ~70% of Ashley Madison members in Australia are under 40. Launched in Canada in 2001, Ashley Madison's success builds on a seemingly insatiable demand for extramarital liaisons. Sexual Health Australia estimates 60% of men and 45% of women report an affair at some point in their marriage and ~70% of marriages experience an affair. In 2010, there were 121K marriages in Australia – the most recorded in a single year. But if infidelity stats are correct more than 84K of those marriages will involve an unfaithful partner.
by Sarah Marinos
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