MEDIANAMA – Sep 17 – New York based group-dating site, Ignighter, which had stepped foot in India in early 2011, and had raised funding, has now pivoted to being an India centric online meeting place, letting its users meet and interact with other users sharing similar interests. The rebranding took place in January 2012, when Ignighter decided to build a new site customizing it extensively for Indian users. He claims that the conversion rate had doubled after the re-branding. The site claims to have a user-base of 4M, with 95% users being Indians. ~20% users are women.
by Anupam Saxena
See full article at Medianama
This style of dating resonates well in Asia where singles are a little more shy of one-on-one dating. ‘Dating’ can be too explicit for their tastes. But group outings are fun and far less stressful, and far more culturally palatable and acceptable. (Full Disclosure: Courtland Brooks advised Ignighter/StepOut)
This style of dating resonates well in Asia where singles are a little more shy of one-on-one dating. ‘Dating’ can be too explicit for their tastes. But group outings are fun and far less stressful, and far more culturally palatable and acceptable. (Full Disclosure: Courtland Brooks advised Ignighter/StepOut)