– There are 1.1 million monthly idaters in Australia.
- Oasis and RSVP and POF are the idating leaders.
– 5% of the 2100 scam victims reported to ACCC lost $100k+ last year.
– Operators say scammer safety warnings don't deter users.
– The iPad is the 'happy' device, used for entertainment and non-work apps.
– Consider using YouTube TrueView, Homepage and First Watch ads.
– Use Google Adwords Social Extensions and you'll see 5-10% CTR uplift.
– Use 'Ripples' on Google+ to Identify influencers.
– Use piktochart.com for quickly developing infographics.
– When planning content, use Google Trends and Linkedin Today to see what's making news.
– Use Spezify.com to identify content partners and search multiple media platforms and Hittail.com for getting content.
– For Influencer marketing: Traackr, Klout, Marketing Cloud, Twitalyzer, Followerwonk.
– Mobile ad returns are disappointing for Oasis.
– They get a lot better return on their msite than their app.
– 10-15% of Oasis ad revenues come from advertising other idating sites.
– Oasis is launching freemium products next month.
- White Label Dating has $7.5 million revenues (run-rate) in the Australia.
– Japan has 4.5 million idaters.
– The leading dating sites in Japan has billboards on trucks.
– There are 180 million bachelors in China.
– The Chinese idating market should be worth $315m in 2015.
– 18% of Asia internet traffic is on mobile, compared with 8% in North America.
– Mobile developers are increasingly using HTML5 web over native apps.
– The iDating industry is weak on engagement marketing (Push/SMS/Email) compared to the gaming industry.
– OtherLevels.com helps analyze and optimize cross channel engagement efforts.