ZD NET – Oct 6 – Famed for its proprietary matching system that pairs people up based on compatibility, eHarmony has ~33M users across 150 countries, and claims that between the years of 2008 and 2009, an average of 542 people married every day in the US after meeting through the site. eHarmony managing director for Australia, Canada, and Japan Jason Chuck estimated that eHarmony has "terabytes of data" in its large internal data warehouse based in the US. eHarmony also mines "a ton of data" on its users, mainly from their activities on the website. eHarmony is very much a data-based business, with nearly half of all employees being either technology engineers or dealing with data on a regular basis.
by Spandas Lui
See full article at ZD Net
There’s also tremendous value in this data for advertisers. I’m surprised we haven’t seen more dating sites tailor offers to their users based on their preferences and life and love stages.
There’s also tremendous value in this data for advertisers. I’m surprised we haven’t seen more dating sites tailor offers to their users based on their preferences and life and love stages.