VENTURE BEAT – Feb 13 – On “National Breakup Day,” Virgin Mobile wants to get people to break up with their wireless carriers. It will give $100 off a Samsung Galaxy S II 4G to anyone who terminates their phone contract. “We want people to understand that they don’t have to be stuck in a bad relationship,” said Ron Faris, the head of brand marketing for Virgin Mobile USA. OkCupid is giving folks relationship advice via Virgin Mobile’s @VirginMLive Twitter account.
by Sean Ludwig
See full article at Venture Beat

This is the perfect branding affinity for OKCupid. Virgin and OKCupid seems like a great fit. Both started by renegades.
This is the perfect branding affinity for OKCupid. Virgin and OKCupid seems like a great fit. Both started by renegades.