BUSINESS INSIDER – Apr 2 – When Facebook
announced Graph Search, industry experts said it could kill online
dating. That was before anyone had actually used graph search. Sam
Yagan, CEO of both OkCupid & Match.com
said, "I used graph search and it showed me people who meet my criteria
but that didn't mean I wanted to date those people." Neil Strauss,
author of "The Game: Penetrating the Secret Society of Pickup Artists,"
said "Facebook is doing a lot of strange things lately to appeal to
shareholders. Allowing guys or marketers to just reach into user's
inboxes is a threat to user loyalty. Sean Suhl, cofounder of Let's Date
agrees, "I would feel awkward about contacting a stranger or friend of a
friend on Facebook for romantic reasons because not everyone on
Facebook is there to meet people. Markus Frind, CEO of POF,
agrees, "Facebook isn't going to kill dating sites. Its all about
intent. If you signup to POF there are millions of people who made the
decision to signup because they want to be a in relationship." Facebook
is already one of the top places people meet and hook up. Dan Slater,
author of "Love in the Time of Algorithms"
points out, "We all know that people have already been using Facebook
for dating, and that Facebook is the biggest online dating site in the
world, even though it doesn't think of itself as an online dating site."
by Elissa Shevinsky
See full article at Business Insider
See all posts on Match.com See all posts on POF.com
See all posts on OkCupid See all posts on Let'sDate
This post also appears on SocialNetworkingWatch.
In fact, Facebook has gone out of its way to define itself as not Internet dating in the past. Which made it a little tough to go on the offense against Shagbook and defend their trademark. (Full Disclosure: Courtland Brooks advised Shagbook in the past).
In fact, Facebook has gone out of its way to define itself as not Internet dating in the past. Which made it a little tough to go on the offense against Shagbook and defend their trademark. (Full Disclosure: Courtland Brooks advised Shagbook in the past).