BUSINESS WEEK – Apr 5 – Bharat Matrimony has brokered ~2M marriages. It helps parents arrange marriage by caste, complexion (dark to fair), and religious values (orthodox to liberal). Its Elite Matrimony unit, an offline service for the wealthy who don’t want their children’s profiles floating around the Web, can cost up to 400K rupees ($7,370) for a three-month subscription that provides a “relationship manager”. For the less affluent, the company is rolling out new products such as lists of 10 potential suitors for 1K rupees. The BharatMatrimony.com website has had 20M customers to date, with 10% finding partners via the site. Marriage is the stated goal, many posts are managed by parents. Matchmaking via the Web has become a big part of India’s $37 billion wedding industry.
by Adi Narayan
See fulll article at Business Week
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