VENTURE VILLAGE – May 8 – A two-year affair between eDarling and eHarmony is over. eHarmony purchased a 30% stake in eDarling with an option to buy the rest if all went well. Now that offer is off the table and eDarling has bought back its shares from eHarmony. Rumours put the cost of the buyback at $30M with talk it will be followed by an eDarling launch in the UK. The company behind eDarling, Affinitas, reported a €9.2M loss for 2011, an improvement on the €13.6M loss it reported for 2010. In May last year, it said it expected slightly positive EBITDA on a boosted €50M turnover for 2012. It’s unclear who led the break-up – but it seems both firms were more than ready for a refresh in strategy.
The full article was originally published at Venture Village, but is no longer available.
See all posts on eDarling
See all posts on eHarmony
This post also appears on InternetDatingInvestments.
eHarmony is focusing on its core business for now. And considering its brand extensions into jobs and other areas of ‘matchmaking.’ There’s no time for distraction now. Dr Warren has his hand firmly on the wheel.
eHarmony is focusing on its core business for now. And considering its brand extensions into jobs and other areas of ‘matchmaking.’ There’s no time for distraction now. Dr Warren has his hand firmly on the wheel.