VENTURE BEAT – May 29 - HowAboutWe has launched its new Couples product in San Francisco. This product is meant for people who are already dating but still looking for interesting activities. HowAboutWe Couples combines elements of daily deals sites, couple messaging apps, and HowAboutWe Dating.
by Rebecca Grant
See full article at Venture Beat
How About We were fresh to the iDating industry and have been rethinking Internet dating. The problem with the dating industry is that we don’t have a way to keep people connected to our brands. So when we successfully match people, we wave them goodbye. That’s a problem. A very profound problem actually, as it essentially incentivizes us to not match people so quickly. How About We have helped keep people connected by extending their offerings to couples. So when couples ‘un-couple’ they’re more likely to go back to How About We.
How About We were fresh to the iDating industry and have been rethinking Internet dating. The problem with the dating industry is that we don’t have a way to keep people connected to our brands. So when we successfully match people, we wave them goodbye. That’s a problem. A very profound problem actually, as it essentially incentivizes us to not match people so quickly. How About We have helped keep people connected by extending their offerings to couples. So when couples ‘un-couple’ they’re more likely to go back to How About We.
Diversification is a key to growth and market share. Since our inception, Anastasia has offered interesting and exotic couples options on an international scale.
Diversification is a key to growth and market share. Since our inception, Anastasia has offered interesting and exotic couples options on an international scale.