Tinder Is Like Pandora For Hooking Up

LA WEEKLY – May 17 – On Tinder app users anonymously reject others almost solely based on their profile pictures. They can also initiate conversation with only those they're actually interested in, under the condition that the interest is mutual. There are no personal statements, compatibility quizzes or rating systems. Since launching Tinder in September 2012 with CEO and fellow USC alum Sean Rad, Justin Mateen says the app has made~40M matches and eight marriage proposals. Tinder's four co-founders are all in their mid-to-late 20s and collectively hold bachelor's degrees in business and marketing. But Tinder is far from their first. Mateen founded Sitecanvas, a website builder that was used to create and maintain sites for Taylor Swift, supermodel Adriana Lima and other celebrities. Meanwhile, Rad founded a matchmaking service of his own: Adly, a startup that matches celebrities seeking to endorse products on Twitter with companies willing to pay for those endorsements.