BUSINESS WIRE – June 24 – What started out as an enjoyable way for people to connect and interact with each other is turning into a time-consuming chore, according to a recent survey conducted by E-Score, a consumer research service. The survey identified the social media sites with the most consumer awareness, as well as the appeal of those sites.
Site Awareness Appeal Unique monthly users (US) ---------- --------- ------ ------------------------- Facebook 85% 50% 140 million ---------- --------- ------ ------------------------- Twitter 76% 18% 92 million ---------- --------- ------ ------------------------- Google+ 58% 45% 28 million ---------- --------- ------ ------------------------- eHarmony 56% 6% 18 million ---------- --------- ------ ------------------------- Match.com 47% 6% 72 million ---------- --------- ------ ------------------------- Pinterest 38% 42% 75 million ---------- --------- ------ ------------------------- Instagram 37% 27% 26 million ---------- --------- ------ ------------------------- MySpace 36% 10% 6 million ---------- --------- ------ ------------------------- Yelp 25% 51% 15 million ---------- --------- ------ ------------------------- LinkedIn 23% 24% 64 million ---------- --------- ------ -------------------------
Match.com and eHarmony were among the top five most recognizable brands yet were among the lowest when ranked by appeal, indicating consumers' displeasure with the process of using social media to find a companion.
The full article was originally published at WSJ, but is no longer available.
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