THE INDEPENDENT – July 1 – Online dating group Cupid was today cleared of using fake profiles to lure new members but warned it needs to overhaul its operations. The Company said a review by KPMG found there was “no evidence” its staff were misleading registered members into becoming fully paid subscribers. However, KPMG said Cupid’s staff needed to identify themselves more clearly to customers in the future because their current methods “could potentially lead to confusion”. Cupid was also told to sharpen up its marketing, governance, technical controls and risk management. Cupid said: “The board is pleased to have concluded this review and will continue to innovate and enhance the customer experience, whilst taking steps to ensure its recommendations are implemented and policies and procedures and best practice are complied with.” Shares in the company rose by more than 6% on the back of the findings of the probe, which took KPMG two months to complete.
by Jamie Dunkley
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