SOCAL TECH – July 23 – "Tinder is more than
dating, it's about meeting all sorts of new people," says co-founder and
CMO Justin Mateen.
Q: How did Tinder come about?
A: The vision for Tinder was about social discovery. There wasn't an effective platform for meeting new people.
Q: Tinder has become very popular, very quickly. Why?
A: We seeded it with the right audience, and it's grown from the top down.
A: The positive experience within the platform.
Q: How many people are meeting in person?
A: We
know that we've made ~150M matches so far. In terms of meeting in
person, we believe it's very high. We already know of 50 marriage
proposals.
Q: How do you differentiate?
A:
The key things are restricting conversations between two parties, until
they have taken a mutual liking in each other. Second thing is we've
tied each Tinder account to Facebook account for authentication. We
extract your data, and do all the work for you and make recommendations,
based on the information we have on you.
Q: What's the business model behind Tinder?
A:
Right now, we're focused on user growth and the user experience. As
long as our product continues to resonate with our users, there will be
plenty of ways to monetize down the line. The first way we'll monetize
will likely be with in-app purchases.
by Benjamin F. Kuo
See full article at SocalTech