BUZZFEED – July 10 – OKCupid quietly launched a new feature that lets users promote themselves across the site for $2. For 10 minutes, promoted users’ profiles are pushed to the front of the queue in all areas of the site: QuickMatch, Locals, “People You Might Like,” etc. OkCupid found that those 10 minutes give users 30 times more exposure than their profiles would have otherwise gotten in the same amount of time.
by Katie Heaney
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