PRESS RELEASE – Aug 29 – IDE Group chose WhiteLabelDating.com to migrate TheDatingStudio.com's white label sites and member database. WLD is also offering all their previous partners a 100% revenue share for six months when they launch a new site on the company’s platform.
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This post also appears on InternetDatingAffiliates.
HUFFINGTON POST – Aug 28 – Salad Match is a new dating app from a New York-based fast-casual restaurant called Just Salad. Users connect through Facebook, reveal what kind of salad they prefer, which Just Salad location and what time they usually go to Just Salad. They are then presented with matches to meet up at Just Salad.
TECH CRUNCH – Aug 28 – Swipe is the latest in a series of “Tinder like” apps to pop up over the last year. GameChanger Labs, the startup behind the Swipe app, hopes to provide a bunch of features even after their users meet one another offline. The first feature it’s enabled allows users to send photos to their matches, and, just like Snapchat, have those pictures disappear after a period of time. The company is looking to add more interactions over time, including mobile games. The startup already has 15 employees working on building new features and interactions into the app, thanks to an undisclosed round of seed funding.
WLD – Aug 28 – WhiteLabelDating.com launched 10 years ago. Since then, 26M members have signed up to their 11K partners' sites. WLD generated £119M in revenues.
BUSTLE – Aug 29 – Pure is a much-hyped new app that promises a "quick and safe way to find sex right now." The app was launched by two San Francisco tech entrepreneurs Alexander Kukhtenko and Roman Sidorenko. The app works just like Tinder and Grindr. Users log in, create a basic profile and the app pulls up potential matches in the vicinity. The Pure difference is there's no pretense of non-sexual use.
PR NEWSWIRE – Aug 27 – Stir events are debuting this week in Canada with events in Calgary, Edmonton, Toronto, Vancouver and Ottawa.
The full article was originally published at PR Newswire, but is no longer available.
MYBROADBAND – Aug 27 – Noel Biderman is setting his sights on China after a controversial launch in Hong Kong. AshleyMadison received ~320K Hong Kong hits in the past year without spending anything on marketing. Government data show 30 out of 100 married couples filed for a divorce in 2011, twice as many as in 1991. The number of divorce cases hit a record high of 21,125 in 2012. ~ 640K people from China tried to access Ashley Madison in the past year before it was available, showing “a lot of pent-up demand” in the country, Biderman said.
OPW INTERVIEW – Aug 9 – believe that 'people will tell you everything if you only observe.' So I was quite interested to learn of the work Jonathan Mall was doing in using language patterns to match people. If you'd like to learn more I recommend the seminal work 'The Secret Life of Pronouns.' – Mark Brooks
What's your background and founding story of Mailmindmatch?
While doing my PhD in Psychology, I read the literature demonstrating that language synchronization patterns can be indicative of effective communication, mutual rapport and coordination. Various papers report that people who matched their language style were more likely to start a relationship or have a higher chance to prolong their existing relationship. I immediately wanted to calculate match scores for my own communication partners and found that most recorded conversations accumulated in my Facebook inbox. Previous work, by Pennebaker's group and others (e.g. Ireland et al., 2010; Taylor & Thomas, 2008) >conversation transcripts, thus a thorough investigation and optimization of the language style matching approach was lacking for online communication. Therefore, I build a Facebook app to analyze all my messages and visualize the language style match. The language style match scores obtained for my friends on Facebook largely coincided with my feelings towards them. Ex-girlfriends and even good male friends were on top and people I cared less about were at the bottom. I conducted a large study, asking 300 people to rate up to 20 of their Facebook friends and then calculated which language characteristics would predict how much people valued each other. Over 2.5 million individual messages were analyzed and the predictive power of the resulting algorithms was high. Thus, language style matching in online communication can reliably estimate how effective two people communicate and how much mutual rapport they are feeling.
Now that I've graduated I am looking for partners to apply these algorithms in an environment where a good fit between people is important and has commercial relevance.
How does Mailmindmatch help iDaters make better matches?
iDating has long been trying to create algorithms that match people before they ever made contact. It neglects a large part of the courting process, the actual conversation. Effective communication means listening and reacting "on the same wavelength", which is what mailmindmatch.com measures. While language style matching can also be used to propose prospective dates, based on the content of previous conversations, ongoing conversations offer the most relevant information to determine whether two people match. For example, when an iDater is chatting with 5 prospective dates, the algorithms can indicate which one appears to be the best match.
Where can we see it in action?
The Demo is available at http://www.mailmindmatch.com.
How can an iDating site work with you to integrate the test into their site?
The infrastructure to do the processing of messages is in place. Chat protocols with 300+ words exchanged are enough to calculate language style match scores. The next challenge will be to integrate the technology in the most beneficial manner. While matching based on language style can improve existing matching algorithms that find prospective dates, given the individual nature of interpersonal communication, the algorithms are particularly powerful to evaluate starting conversations.
What would the ideal implementation look like?
An overall match score could be displayed next to a conversation. iDaters can be getting advice on how to communicate more effectively, i.e. achieve higher rapport. At the back-end, language style match scores can be used to operationalize the actual fit of two people once they started chatting, allowing to optimize existing match algorithms without the need of iDaters rating each conversation.
How much would it cost the iDating site to use this test?
The exclusive license costs 80k/year. If IP rights are warranted, other cooperations can be negotiated. Please contact me if you like to know more.
(References:
Ireland, M. E., Slatcher, R. B., Eastwick, P. W., Scissors, L. E., Finkel, E. J., & Pennebaker, J. W. (2010). Language Style Matching Predicts Relationship Initiation and Stability. Psychological Science, 22(1), 39–44.)
NY POST – Aug 25 – Loveflutter only admits “interesting” singles. Since launching in the spring, Loveflutter has ~2,000 members, evenly split between New York and London. Members have to pass a 10-question quiz to sign up with questions like: How many music gigs have you been to in the last six months? Boring people will be turned away.
by Jennifer Wright
See full article at NY Post
PR WEB – Aug 25 – PositiveSingles.com, a dating site for people with Herpes, HPV, HIV and other STDs, also provides members with support and information to take care of their physical, psychological and emotional health. The site has just launched a new service, the Live Dating Advisor to discuss personal issues with someone in real time.