BUSINESS INSIDER – Aug 20 – OkCupid uses an instant login feature. Whenever the site sends an email, links inside that email contain a unique identifier (called a token) that, upon clicking, will log users into their OKCupid account without a password. The trouble presents itself when people begin forwarding these emails or otherwise distributing these custom links.
by Dylan Love
See full article at Business Insider
Mark Brooks: Ease of access vs security. Given the privacy concerns of
many iDating users, the decision to improve conversion factors over
protecting privacy is interesting. You can be sure that this was
tested, and the conclusion drawn that making the email based logins was
worthwhile the odd user screw-up. What's your thoughts? Which way
would you sway with your dating site?