SHALOM LIFE – Aug 5 – Ashley Madison claims 20M members in 26 countries, $90M in revenue in 2012, and a new member every nine seconds.
Q: A lot of people peg you as the 'King of Infidelity', but you didn’t always bear this moniker. How did your career trajectory change so drastically?
A: I’m incredibly competitive and argumentative. My temperament helped me see gaps in product development and business consumption. Even though I was in the career of my dreams (athletics), there was a siren out there calling me to fill that market void.
Q: How do you brainstorm ideas for advertisements that society is still finding hard to stomach?
A: Sometimes society has its head in the sand. It truly doesn’t want to believe that people behave atypically. We want people to know that other people think and feel like the same way; that there’s a community to join for comfort.
Q: Which of the dating communities that Avid Life represents is gaining the most traction and traffic. Why?
A: Ashley Madison. Building site that caters to extracurricular relationships is more universally feasible. Because of this, Ashley Madison will always be the largest.
Q: When countering your critics you often object with, "We're just a platform. No website or 30-second ad is going to convince anyone to cheat." Can you elaborate?
A: The notion of monogamy goes against our DNA. Is it any wonder people look to find comfort in the arms of another?
Q: Coming from a Jewish pedigree, does Ashley Madison target the Jewish community?
A: We target women. Socioeconomics, ethnicity, and age doesn’t come into play when narrowing our demographic.
Q: What would people be surprised to know about you?
A: I think people are surprised to know I’m an avid fisherman and a family guy.
Q: Where do you see the future for Ashley Madison and Avid Life within the next 5 years?
A: The goal is to be the best you can be. Ultimately, we strive to be the biggest dating website on the planet.
by Ashley Peters
The full article was originally published at Shalom Life, but is no longer available.
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