FT – Sep 9 – 1/3 of people who married between 2005-2012 met their spouse online, up from 19% 5 years earlier. 5.3M Britons use internet dating according comScore. Matching someone with their perfect partner is a matter of processing enormous amounts of information. Cupid's 20M active users may have up to 100 characteristics associated with them. That comes to ~20M characteristics. "Finding love is one of the hardest things to reduce to a formula, but with vast stores of data and complex algorithms that allow them to be processed fast, online dating companies such as Cupid are getting close to turning it into a science." - Maija Palmer
