WALL ST. CHEAT SHEET – Sep 30 – Facebook shares have climbed ~80% since July, and reported 53% increase in revenue quarter-over-quarter. During the last quarter, Facebook had 819M monthly active users which represented a 51% increase YOY. One area that can still benefit from Facebook’s surge is online dating. IAC’s online dating division generated ~$713M in 2012. A few other popular companies in the online dating scene include MeetMe, Spark Networks and Snap Interactive. Snap's AYI app is currently integrated with ~25M Facebook connected profiles and has been downloaded ~70M times. AYI users can view friends, their information, and learn about them. Someone will be more willing to trust what they see if that person has a friend in common. Currently, the AYI app has 2M monthly average users and 76K active subscribers. Snap Interactive appears well positioned to begin gaining momentum once investors take notice. Although online dating hasn’t been one of the exciting areas for investors over the past couple of years, Snap could change that with its innovative and fresh look at online dating.
by Tom Meyer
The full article was originally published at Wall St. Cheat Sheet, but is no longer available.
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The dating industry have often worried about Facebooks potential threat to the idating industry. Truth is, they’re a major marketing source for the industry now.
The dating industry have often worried about Facebooks potential threat to the idating industry. Truth is, they’re a major marketing source for the industry now.