Month: November 2013

Fake Profiles May Be Legal For Ashley Madison

Posted on November 18, 2013

Ashleymadison logo new apr 2010BUSINESS INSIDER – Nov 15 – Are bogus profiles on a dating website illegal? It turns out they may be in a legal gray area. Ashley Madison discloses in its terms of agreement that some of its profiles may be "fictitious." " Ashley’s Angels provide entertainment, attempt to simulate communications with members to encourage more conversation and interaction with users." However, Ashley Madison may get into trouble if somebody can prove its marketing pitches let on that users are getting more than a fantasy.

by Erin Fuchs
See full article at Business Insider

Mark Brooks: I call this branch of iDating, High Emotion Entertainment. Mate1 had their ambassadors. TRUE sent winks on behalf of members to compatible matches. Sites grapple with the nuances of the integrity of this practice. It's not good practice, but it makes a ton of money. Incentives drive behavior. But standards really need to be established, and the companies that don't resort to this practice need to be highlighted and clear to users.

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Tinder Is Exploding In Norway

Posted on November 18, 2013

Tinder norwayNORDIC PAGE – Nov 15 - Tinder is the world's fastest growing dating app. Its user base grows by 5% every day in Norway. Frode Thuen, a psychologist and relationship expert, believes it only favors those who are attractive. The feeling of failure is more present, he says.

See full article at Nordic Page

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Snap Interactive Q3 Results: Revenue $3M, Down 31%

Posted on November 17, 2013

Snapinteractive logoPR NEWSWIRE – Nov 15 - Snap's Total Q3 revenues decreased 31% to $3.M compared to $4.3M in Q3 2012. Net loss was $1.7M, compared with net income of $300K in Q3 2012. Since Q4 2012, conversion rates have increased ~40%. Active subscribers increased 2.5%. Mobile logins as a percentage of total logins to AYI.com have increased from ~15% during Q1 '13 to 28% during Sep '13.

The full article was originally published at WSJ, but is no longer available.

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Irish Dating Agency Paired 3K People

Posted on November 15, 2013

Intro matchmaking logoINDEPENDENT.IE – Nov 14 – Irish dating agency Intro Matchmaking has paired up 3,000 people. Engaged couple Feargal Harrington and Rena Maycock set up their dating agency two years ago, and they arrange 100 dates a week for their members.

by Geraldine Gittens
See full article at Independent.ie

Online Buddies Acquires Gay Dating App Jack’d

Posted on November 14, 2013

Onlinebuddies logo new Nov 13PR NEWSWIRE – Nov 13 – Online Buddies, the company behind Manhunt.net, acquired Jack'd, a location based gay dating app. Jack'd, Manhunt, and the Manhunt Daily blog receive a combined 2M unique visits daily, making Online Buddies the largest gay dating company. Jack'd launched in 2010 and since then 5M men have installed the app.

See full article at PR Newswire

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This post also appears on InternetDatingInvestments.

Spark Networks Q3 Financial Results

Posted on November 14, 2013

Sparknetworks logo new Jan 13MARKETWIRE – Nov 14 – The Q3 revenue was $17.4M, up 9% compared to Q3 2012. The Christian Networks segment was the primary driver of that growth. Total cost and expenses were ~$20M, net loss was $2.6M up from $1.7M in Q3 2012. Average paying subscribers for all the segments were 300,225, an increase of 13% compared to 266,075 in the Q3 2012.

The full article was originally published at Spark.net, but is no longer available.

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One-night Stand App Momo Boasts 80 Million Users

Posted on November 14, 2013

Momo app logoSCMP – Nov 14 – Momo, an IM app in China which is popular among those looking for one-night-stands, now has 80M users. ~13M people use Momo every day, generating 500M messages a day. Momo was founded in March 2011 by four Beijingers who had previously worked at Sina and Netease.

by Olivia Rosenman
See full article at SCMP

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Free Dating Sites Prove A Hit With UK Consumers Surfing For Love

Posted on November 14, 2013

Greenlight logoPR WEB – Nov 13 – Greenlight, a digital marketing agency, analysed Sep search data to identify the most popular online dating-related keywords consumers used when they went to Google UK. The majority of consumer queries (15%) were for free dating sites. Other popular searches included ‘first dates’, ‘mature dating’ and ‘polish dating’. eharmony.co.uk was the most prominent site in the organic listings overall. ashleymadison.com was the most visible advertiser, achieving a 51% share of voice in the paid listings.

See full article at PR Web

Two-Thirds Of Adulterers Wouldn’t Cheat Without Internet

Posted on November 14, 2013

InfidelityHUFFINGTON POST – NOV 12 – According to online infidelity site Victoria Milan, 45% of the site's 6K users cheat because their partner doesn't give them enough attention. 66% of survey respondents say they wouldn’t be unfaithful at all without the help of new technologies.

See full article at Huffington Post

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ITV Tonight: Looking For Love – A Review

Posted on November 13, 2013

Itv tonightCHRISTIAN CONNECTION – Nov 11 – No programme has yet done a really good job other than investigative programmes like Panorama – but this only focussed on negative examples with no attempt at balance or fairness to the industry as a whole. Looking for Love on ITV turned out to be another missed opportunity. They seem to prefer insights from academics to those actually working day to day in the business. ITV spent a whole day filming at the offices of Muddy Matches. But in the end that was cut out completely.

by Jackie Elton
See full article at Christian Connection blog

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